Blog 6: Creating a PLN for a social media campaign

Hey Frits,

I am very impressed by your experience attending the social media campaign. Glad to read your personal experience of how your passionate and engaged PLN contributes to the achievement of the purchasing campaign. As you mentioned, you created and posted a series of stories and got more and more followers. It is true that high quality posts would attract people who are interested in this topic. When we keep posting embedded values or stories, we are actually delivering more information about the products or the brands, which more or less increase our brand’s reputation and popularity. Also, online networking can connect to offline activities. PLN can help you target the followers and better finish different social campaigns.